I've been honored to be picked for Pure Fishing's Select Angler Program. Select Anglers, in Pure Fishing's words, 'increase our brand awareness and assist with training programs and events when Pure Fishing staff is not available'.

This week, Newell Brands announced plans to sell Pure Fishing and Jostens as part of its accelerated transformation plan, which is set to conclude by the end of 2019. The plan would absolve Newell Brands from two-thirds of its factories and approximately half of its work force. The announcement comes on the heels of a $2.3 billion deal for Newell to sell another one of its brands, cookware maker Waddington Group, and a $624.4 million valuation of Pure Fishing by Wells Fargo on April 17. According to the Wall Street Journal, since acquiring former Pure Fishing owner, Jarden Corp., in 2016, shares of Newell Brands have fallen 40-percent.

The expected completion of its accelerated transformation plan would generate $10 billion for Newell—about half of which, the Journal says, will be used to buy back shares. Who could buy Pure Fishing?

Pure Fishing is a titanic force in fishing. With Abu Garcia, Berkley, Fenwick, Hardy, PENN, Pflueger, Shakespeare, Spiderwire, and Stren among its list of iconic brands and a total valuation well over half a billion dollars, a serious player would need to step up to acquire its assets in total. One potential suitor, former Jarden Corp. Founder Martin Franklin, holds the keys to a $1.25 billion investment firm. Franklin resigned from Newell’s board in January, after an attempted takeover failed. Franklin, along with fellow former Jarden Corp.

Board members Ian Ashken and Ros L’Esperance have the resources and a possible desire to re-acquire Pure Fishing. Franklin, along with activist investor Starboard Value, has been leading a proxy fight against Newell since his resignation., former Jarden Corp.

CEO Jim Lillie has also joined that fight. Meanwhile, an anonymous official at Zebco has indicated that the Tulsa-based company would be intrigued by certain brands within the Pure Fishing portfolio. For now, the fishing industry will have to wait to learn the future of Pure Fishing. With Newell Brands in sell mode, that news could break sooner rather than later.

Justin Atkins February 28, 2018 by FLW Communications MINNEAPOLIS – Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, announced a sponsorship agreement with Abu Garcia and Berkley to feature fishing tackle, rods, reels and apparel at all FLW-sanctioned bass fishing tournaments in 2018. The deal reestablishes a partnership between the two outdoors-industry leaders, who also partnered in the 2000 to 2009 seasons. Financial terms of the deal were not disclosed. “Abu Garcia and Berkley have an established, proven lineup of fishing products that FLW anglers and fans all over the world find extremely useful on the water,” said FLW President of Marketing Trish Blake. “We are proud to announce our re-alliance with Abu Garcia and Berkley, and are excited to continue showcasing these premier brands in creative and engaging ways to our loyal and passionate audience of anglers and outdoors enthusiasts.” The agreement comes shortly after the recent announcement of the addition of 14 FLW Tour pros to the Abu Garcia and Berkley pro staff, including the reigning 2017 Forrest Wood Cup Champion Justin Atkins and the 2017 Angler of the Year Bryan Thrift. “I grew up fishing with Abu Garcia and have used the brand throughout my career,” Atkins said. “Every Abu Garcia product is reliable and I know that I’m fishing with time-tested and durable products.

I’m excited to also now partner with Berkley – their innovations, particularly in PowerBait MaxScent – can’t be beat. Jo bheji dua lyrics. ” Abu Garcia and Berkley will receive premium exposure at all FLW tournaments, including the FLW stage and tournament trailers, banners and promotional booth space at select FLW Expos and events. Each brand will also act as the presenting sponsor for select Bass Pro Shops FLW High School Open and YETI FLW College Fishing tournaments.

“We are excited to once again be partnering with Fishing League Worldwide (FLW),” said Neil Eibeler, CEO for Pure Fishing. “FLW has an incredible following of anglers who are truly passionate about fishing. We’re proud to show our support for them, providing both the gear and the knowledge they need to succeed.” Abu Garcia and Berkley products will also be prominently featured across all FLW-produced media, including FLWFishing. com, FLW’s social media channels and the Emmy-nominated “FLW' television show, which is broadcast to more than 564 million households worldwide. FLW members will also benefit from the deal as Abu Garcia and Berkley products will now be featured as part of the monthly FLW Member Giveaways.